Viagogo: The Resale Market for Concert Tickets

What role does viagogo play in the ticket resale market?

The resale market for concert tickets has gained significant traction, with platforms like viagogo becoming prominent players. This trend is particularly evident with high-demand artists such as Harry Styles, Lily Allen, and Laufey, whose upcoming performances are generating considerable interest among fans.

Harry Styles’ Upcoming Performances

Harry Styles is set to release his new album titled ‘Kiss All the Time. Disco, Occasionally’, marking his first album since 2022’s ‘Harry’s House’. To support this release, he will perform at Wembley Stadium a total of 12 times in 2026. However, official tickets for these shows are in short supply, leading many fans to turn to resale platforms like viagogo, where some tickets are being sold for £73 each.

Lily Allen’s Tour and Ticket Availability

Lily Allen is also making headlines with her upcoming UK tour, which promotes her 2025 album ‘West End Girl’. This tour marks her first headline run in seven years and includes performances at notable venues such as The London Palladium and Royal Concert Hall. Fans looking to attend her last chance performance at London’s O2 Arena on July 7, 2026, will find hospitality tickets starting from £179.

Laufey’s Concerts and Resale Options

Similarly, Laufey is scheduled to perform at the O2 Arena on March 8 and 9, 2026, as part of her UK tour, which includes a total of 8 shows. Last-minute tickets for these performances are available on viagogo, starting at £47. However, it is important for fans to be aware that resale tickets may not be valid for admittance if resale is prohibited by the original sellers.

Concerns Over Resale Ticket Validity

The rise of resale platforms like viagogo, Stubhub, and Vivid Seats has raised concerns regarding the validity of resale tickets. Fans are cautioned that purchasing tickets from these platforms can lead to complications, especially if the original sellers have restrictions against resale. This uncertainty adds a layer of complexity for fans eager to secure their spots at these highly anticipated concerts.

What Lies Ahead for Fans and Artists?

As the concert dates approach, the demand for tickets is expected to increase, putting further pressure on both official sales and resale markets. While platforms like viagogo provide an avenue for fans to access tickets, the risks associated with purchasing resale tickets remain a significant concern. Details remain unconfirmed regarding how these dynamics will evolve as the concert dates draw nearer.