SNA Displays has partnered with Kevani to debut the largest digital out-of-home (DOOH) display in South Bay, Los Angeles. The impressive installation measures approximately 61’5″ tall and 40′ wide, processing around 3.6 million pixels across a digital canvas of 2,450 square feet.

Kevin Bartanian, CEO of Kevani, emphasized the display’s strategic location, stating, “Nexus’ prime location and cutting-edge creative capabilities make it a powerful platform for brands looking to make a lasting impact in one of LA’s most dynamic locales.”

In addition to the DOOH display, the National Retail Federation (NRF) has unveiled a new video production studio featuring a 1.2 mm BRILLIANT Interior LED videowall from SNA Displays. This studio is designed for broadcast-quality production, measuring approximately 6’8″ tall by 11’10” wide and processing 4.7 million pixels.

The NRF studio is equipped with three cameras for multi-angle shots and a high-end production desk, enhancing its capabilities for high-quality content creation.

Craig Sholder, SNA Displays’ West Coast sales director, highlighted the advantages of the new display, noting, “The exceptional clarity and scale that Nexus offers is a huge benefit for advertisers.”

As SNA Displays continues to innovate, the company is shifting its focus toward smaller-ticket, high-margin products amid ongoing uncertainty in the market.

Yesco provided LED installation services for the DOOH display, ensuring a high-quality setup that meets modern advertising needs.

Observers are keen to see how these advancements will influence advertising strategies in the region, particularly in light of the current market dynamics.

Details remain unconfirmed regarding further expansions or additional features planned for the new installations.

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