As the cricketing world gears up for the T20 season in 2026, a significant partnership has emerged between CREX and the Delhi Capitals. This collaboration aims to revolutionize the way fans engage with the game, transforming passive viewership into active participation.

CREX has been appointed as the Official Fan Engagement Partner for the Delhi Capitals, a move that was announced recently. This partnership will introduce real-time, interactive experiences across all matches, allowing fans to immerse themselves in the action like never before.

Starting from the upcoming season, fans will have the opportunity to participate in quiz-based contests for free through the CREX app. This initiative not only enhances the viewing experience but also encourages fans to engage more deeply with the game.

Participants in these contests stand a chance to win exclusive rewards, including team merchandise, signed memorabilia, and match tickets. Such incentives are designed to foster a stronger connection between the fans and the team.

Purshottam Rawat, CEO of CREX, emphasized the evolving nature of cricket viewership, stating, “Cricket today is no longer a one-screen experience. Fans want to be involved in every moment of the game.” This sentiment reflects a broader trend in sports where digital engagement is becoming increasingly vital.

Sunil Gupta, CEO of Delhi Capitals, expressed enthusiasm about the partnership, saying, “We are delighted to welcome CREX as our Official Fan Engagement Partner for the 2026 season.” He further noted that this collaboration allows the team to deepen its connection with fans.

CREX boasts impressive statistics, with over 100 million downloads and 20 million monthly active users. The platform recorded 213 million minutes of user engagement, highlighting its popularity and effectiveness in engaging sports fans.

The partnership underscores the growing importance of digital fan ecosystems, merging live sports, gamification, and immersive engagement. Fans will be able to access these interactive experiences through the CREX app during matches, making it a pivotal element of the viewing experience.

As the T20 season approaches, this collaboration is set to enhance the overall fan experience, making cricket more interactive and engaging. The emphasis on digital-first strategies reflects the changing landscape of sports entertainment in India.

With this partnership, both CREX and Delhi Capitals are poised to make significant strides in fan engagement, ensuring that supporters feel more connected to their team and the sport.

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