Dakota Johnson appears nearly nude in Calvin Klein’s Spring 2026 campaign, which was released on March 9, 2026. This bold move not only highlights her modeling prowess but also reflects her growth in the fashion industry.

The campaign video showcases Johnson in a series of striking looks that promote Calvin Klein’s undergarments and denim line. Directed and photographed by Gordon von Steiner, the campaign explores themes of confidence and comfort in private spaces, resonating with a contemporary audience.

At 36 years old, Johnson has established herself as a multifaceted talent. She was last seen in the film Materialists and is set to make her directorial debut with A Tree Is Blue. Additionally, she will serve as an executive producer for her upcoming project Verity, expected to be released later in 2026.

Johnson’s personal life has also been in the spotlight. Following her breakup with musician Chris Martin in June 2025, she was recently spotted holding hands with singer Role Model in January 2026. This shift in her personal narrative adds another layer to her public persona as she embraces new beginnings.

The campaign features Calvin Klein’s Ultralight and Icon Cotton Modal underwear lines, emphasizing the brand’s commitment to comfort and style. Johnson remarked, “Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on.”

In her own words, she expressed her appreciation for the campaign’s message: “I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing.” This sentiment aligns with the current cultural shift towards body positivity and self-acceptance.

The promotion launched globally across CK retail sites, its website, and on social platforms, reaching a wide audience. Calvin Klein’s parent group, PVH, reported revenues of $2.3 billion in the three months leading to December 2025, indicating a strong market presence.

As the fashion landscape continues to evolve, Dakota Johnson’s involvement in such a high-profile campaign signals her growing influence in both the entertainment and fashion industries. The future holds promise for her as she navigates her career and personal life.

Details remain unconfirmed regarding further collaborations with Calvin Klein or upcoming projects in her filmography, leaving fans eager for more updates.

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Dakota Johnson stars in Calvin Klein’s Spring 2026 campaign, which launches globally on March 9, 2026. The campaign showcases new denim and underwear designed with an emphasis on comfort and style, aligning with the brand’s long-standing reputation for quality and innovation.

What are the key features of the campaign?

The campaign is directed and photographed by Gordon von Steiner, known for his artistic approach to fashion imagery. It features a range of products, including the Perfectly Fit Ultralight Bra, which incorporates spacer cup technology for enhanced comfort, and the Archive High Rise Slim Jean, designed for a body-skimming fit. Additionally, the Baggy Jean offers a relaxed, laid-back silhouette, appealing to a wide audience.

What philosophy does the campaign embody?

Johnson emphasizes that the campaign celebrates comfort, confidence, and a ‘less is more’ philosophy. She expressed her belief that Calvin Klein jeans and underwear possess a timeless quality, stating, “Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on.” This sentiment resonates with the brand’s commitment to creating pieces that are both stylish and functional.

How does Dakota Johnson view personal space?

In her reflections on the campaign, Johnson shared insights about the experience of being alone at home. She noted, “When a woman is alone at home working or reading or doing whatever, it can feel quite liberating and sensual.” This perspective aligns with the campaign’s message of embracing one’s individuality and comfort.

What are the anticipated impacts of the campaign?

Calvin Klein, a leading global fashion lifestyle brand founded in New York in 1968, is expected to leverage this campaign to further solidify its market presence. With an impressive $9 billion in global retail sales of Calvin Klein products reported in 2024, the brand continues to be a significant player in the fashion industry.

Where can consumers find the campaign?

The campaign is now live on Calvin Klein’s official website and social media channels, allowing consumers to engage with the new collection directly. Johnson’s involvement is likely to attract attention and drive interest in the featured products.

What does Dakota Johnson hope to convey through this campaign?

Johnson concluded her thoughts on the campaign by stating, “I love that this campaign celebrates being comfortable, free and sexy on your own terms.” Her message resonates with many who seek to express their identity through fashion, reinforcing the idea that sometimes, a woman just being is the sexiest thing.

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