“The president is focused on making this the greatest World Cup ever while ensuring it is the safest and most secure in history,” said Davis Ingle, highlighting the ambitious goals set for the upcoming FIFA World Cup 2026.

Scheduled to take place in June and July across the United States, Canada, and Mexico, the tournament will feature 104 matches with 48 teams, expanding from the previous format of 64 matches and 32 teams. This marks a significant evolution in the tournament’s history, which began in 1930.

However, preparations for the event are currently facing challenges. US preparations are reportedly behind schedule due to a delay in the allocation of $625 million in federal security grants, raising concerns about the safety of the event.

FIFA has been proactive in securing broadcast deals across Asia for the World Cup 2026, although India remains unsigned, which is notable given the country’s cricket-dominated sports market. As Ashish Bhasin pointed out, “The sports market in India is totally and completely dominated by cricket,” making it difficult for football to gain traction.

In terms of advertising, the measurable market impact of the World Cup is forecasted to decline from $12.6 billion in 2018 to $10.5 billion in 2026. This decline is attributed to the overwhelming popularity of cricket in India, where football struggles to secure visibility in advertising.

“Football has no breaks. In cricket, every over has a break. In football, there are no chances to show ads,” noted an industry expert, emphasizing the challenges faced by football in competing for advertising revenue.

The first FIFA World Cup was held in 1930, organized by FIFA and won by Uruguay. The tournament has since become a global phenomenon, with the men’s World Cup all-time top scorer being Miroslav Klose, who netted 16 goals across four tournaments from 2002 to 2014. Meanwhile, Marta scored her 17th World Cup goal during the 2019 Women’s World Cup, becoming the top scorer across both men’s and women’s tournaments.

As the countdown to the FIFA World Cup 2026 continues, stakeholders are keenly aware of the need for timely preparations and effective marketing strategies to ensure the event’s success. Details remain unconfirmed regarding the resolution of the funding delays and the finalization of broadcast rights in key markets.

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