Key statistics:

• The market for credit cards in India now exceeds 119 million active cards.
• HDFC Bank holds a market share of 22.2% in card issuance.
• SBI Cards accounts for 18.7% of the total cards.
• PSU Banks have seen their spending increase by 17% compared to last year.
• The average spending per card for PSU Banks reached ₹16,847.

The growth in PSU Banks’ spending is notable. Their share now constitutes 72.6% of total card spending. This marks an important shift as private banks saw a decline in average spending by 4%, dropping to ₹18,948.

HDFC Bank continues to dominate with a transaction value market share of 29.8%. Meanwhile, SBI Cards holds a transaction value share of 19.3%. These figures indicate a competitive landscape among banks.

To attract new customers, PSU Banks have implemented various strategies aimed at increasing their appeal. They are focusing on enhancing customer engagement and offering better services.

The increase in the credit card base reflects changing consumer behavior and growing acceptance of digital payments across India. As more consumers embrace credit cards, banks are adapting to meet this demand.

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