Ola Electric Launches ‘EndICEAge’ Campaign Amidst Declining EV Sales

Ola Electric has called for #EndICEAge amid an oil shock brought on by the Iran war. The company has launched the ‘EndICEAge’ campaign, which offers electric scooters and motorcycles starting at ₹49,999. This initiative comes at a critical time as Ola Electric’s EV sales in February 2026 fell to their lowest since the company was listed in August 2024.

The ‘EndICEAge’ campaign includes benefits totaling up to ₹50,000, which encompass service guarantees and assured buyback schemes. The buyback guarantee promises an assured buyback value of up to 60% on its electric vehicles, aiming to attract more customers during a challenging period for the EV market.

The starting price for the Gen 3 S1 X (2kWh) and Roadster X (2.5 kWh) is set at ₹49,999, making it more accessible for potential buyers. Additionally, Ola Electric offers an extended warranty of eight years as standard for its S1 scooters and Roadster motorcycles, further enhancing the appeal of its products.

Bhavish Aggarwal, the CEO of Ola Electric, emphasized the importance of transitioning to electric vehicles, stating, “Rising fuel prices and the current geopolitical situation are clear reminders of why India must accelerate its journey towards energy independence.” He further added, “Every EV on the road reduces our dependence on imported oil,” highlighting the broader implications of adopting electric mobility.

In light of the recent sales decline, Aggarwal asserted, “We are going to do whatever it takes to accelerate India’s move beyond ICE!” This statement reflects the company’s commitment to overcoming current market challenges and promoting sustainable transportation solutions.

The offer associated with the ‘EndICEAge’ campaign is valid until March 31, 2026, providing consumers with a limited-time opportunity to invest in electric mobility. As the largest electric two-wheeler maker in India, Ola Electric aims to leverage this campaign to regain momentum in the market.

Observers are closely monitoring how this campaign will impact sales and whether it will successfully encourage more consumers to switch to electric vehicles. The future of Ola Electric’s market position may depend on the effectiveness of this initiative in a competitive landscape.